Audiences Everywhere Workshop
Title: Audiences Everywhere™ Workshop

Description: Get Smarter, Grow Stronger & Gain Audiences. The job of attracting and satisfying audiences isn’t just about marketing. The imperatives of RELEVANCE and SUSTAINABILITY demand a whole-organization commitment to engaging audiences.

For organizations large and small – and in every arts & cultural genre - this workshop is an opportunity to engage your organization’s leadership (staff and/or volunteers) in an unforgettable audience-building dialogue that replaces obsolete, noise-producing paradigms with fresh strategies that resonate with your audience AND your mission. You and your team will learn:

•             How to connect with audiences beyond the “low hanging fruit,”

•             How to engage audiences with strategies that “pull” participation rather than “push” noisy messages, 

•             How to construct & use audience personas,

•             How to use social media to connect audiences to your organization’s mission,

•             How to grow audiences WHILE saving time, money & effort.

“Mind-opening, rut-clearing, possibility renewing” – a recent workshop attendee

This workshop is made possible, in part, thanks to the sponsorship of Patron Technology.

Who should attend: Executive Directors, Artistic Directors, Curators, Development Executives, Marketing Professionals and Board Members.

About Matt Lehrman: Arts marketer & nonprofit strategist Matt Lehrman brings entrepreneurial insight to the arts & cultural sector’s most profound audience-buildingchallenges. Matt is the Principal of Audience Avenue LLC and his blog, AUDIENCE WANTED, is published by ArtsJournal.

Matt is an adjunct faculty member of Arizona State University where he teaches upper level seminars on Arts Entrepreneurship and Art & Public Policy. Previously, Matt served as founder & CEO of Alliance for Audience & ShowUp.com, a pioneering statewide initiative in Arizona to activate public
engagement in theatre, music, dance, art & cultural attractions.

Audience Building Workshop
Wednesday, February 19, 2014 at 9:00 AM
Maitland Civic Center
641 Maitland Ave. South
Maitland, FL 32751
Phone: (321) 422-0934
Website: www.unitedarts.cc
E-Mail: info@redchairproject.com
Map & Directions

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